Rakuten Technology Conference

Why do we need Innovation Management if we can just invent the future?
Because its too risky, too costly and the way into the future is too complex!

To adapt to the rapidly changing markets and ecosystems in which companies live they need to be innovative on all levels and organizational entities. 

In this respect innovation is more and more a process rather than a bet on a few ideas and to manage this process new instruments and methods are required. 

Innovations created by classical methods like straight forward R&D which appear to be powerful in its native field maybe powerless if they don’t fit into an rapidly developing environment. In this respect innovation is increasingly a team play of players with supplemental qualities and knowledge inside companies and within their ecosystems. 

Structured Innovation Management solves this problems because it broadens the audience of innovation sources and judgement by design. More over its significantly fostering talent and innovation culture and establishes this way an increasing continuous flow of options which fit to the need of company success. 

Structured Innovation Management is the best way to establish the guarantee for successful change by innovation without waiting for a lucky punch.

Video Recoded:
https://youtu.be/4Q9K6b3tzhM?list=PLNVIqXmk6x8yURcDc8LABabYpjM9RwSQ1