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Saturday, November 21 • 4:00pm - 4:45pm
Experience Design Thinking

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User experience design approach and design thinking approach are very important for creating new service, product and business. During this session, I will cover to show these approach and example. And also, I will introduce new approach based on Experience Vision and social approach.  Core of this approach is vision centered design approach based on  Human centered design process with social perspective and business perspective. 


avatar for Kazuhiko Yamazaki

Kazuhiko Yamazaki

Professor, Smile Experience Design Lab., Chiba Institute of Technology
Kazuhiko Yamazaki is a professor, user experience design lab., at Chiba Institute of Technology in Japan from 2007. | | Prior to that, he was design manager of user experience design center in IBM Japan, IBM Distinguished Engineer and a member of IBM Academy of Technology. He has been leading work on industrial design and human interface design in hardware and software products. His achievements are to establish ThinkPad brand image as best... Read More →

Saturday November 21, 2015 4:00pm - 4:45pm
4th Floor : Track A Asakai A